Hey, I’m Barbara nice to meet you!
If your marketing’s been stuck in neutral, spinning its wheels while you watch the numbers flatline, I’m here to shake things up. Think of me as your go-to Growth Marketer, Media Buyer, and Full-Stack Growth Hacker all rolled into one.
I’m all about proving that a killer combo of data, creativity, and a little trial-and-error grit can crack even the trickiest challenges. My gig? Crafting acquisition strategies that pop off on platforms like Google Ads, Meta, and LinkedIn, then turning those wins into full-funnel growth that actually lasts.
Let’s rewind a bit, how’d I get here?
I kicked things off in the wild world of social media management, figuring out how to hook people with content that stops the scroll dead in its tracks. But then I had this lightbulb moment: pair that creative spark with performance marketing, and boom, you’ve got something unstoppable. Pretty soon, I was knee-deep in multi-channel PPC campaigns, geeking out over conversion optimization, and running A/B tests to nudge those “meh” metrics into “holy crap, that’s good” territory. Over time, I started stitching it all together (paid ads, CRO, marketing automation, retention) into one smooth, scalable machine that just keeps humming.
I’m a big fan of the AARRR framework (yep, the pirate thing) because growth shouldn’t be a guessing game.
Acquisition’s about reeling in the right people with targeted ads, organic social, or some clever content that sticks. Activation? That’s turning clicks into “heck yes” moments with landing pages that don’t suck and CTAs that actually work. Retention’s where I get sneaky—automation, personalized drip campaigns, stuff that keeps folks coming back for more. Revenue’s the money shot—tweaking the funnel so that first purchase turns into a long-term payday. And referral? I love setting up experiences so good people can’t help but tell their friends. It’s like a roadmap I tweak and test nonstop—keeps things fresh and moving forward.
So why team up with me? I’ve got some tricks up my sleeve. I can whip up PPC campaigns that scale without breaking the bank—lower CAC, better leads, you name it—across Google, Meta, LinkedIn. I’m a bit of a nerd for funnel optimization too—tweaking landing pages, ads, and messaging until the CTR and conversions sing. Retention’s my jam—think remarketing workflows that nudge leads along and keep churn in check. Data’s where I shine; I dig into GA, Facebook Business Manager, Looker Studio, whatever, to find the gold and make every move count. Oh, and I’ve got this thing for blending creative storytelling with a little user psychology—visuals, copy, whatever it takes to keep your audience locked in.
Proof’s in the pudding, right? I’ve driven full-funnel growth at places like Conversion Media srl, playing with bid strategies and CRO like it’s a puzzle I can’t put down. I’ve run big social campaigns—organic and paid—for brands like Addivenire, Fiico, and ADVPRO Comunicazione, making sure every post and ad packs a punch. And results? I’ve slashed acquisition costs and juiced up ROAS more times than I can count, all thanks to relentless testing and a data obsession.
Ready to kick your marketing into high gear? If you’re after someone who’s all about data, creativity, and never stopping ‘til it works, let’s chat. I love teaming up with fast-moving crews to unlock new revenue and make big things happen. Hit me up on LinkedIn or shoot me a message—let’s figure out how to turn your headaches into wins you can measure. What do you say? Let’s build something awesome together!